Introduction

For fruit chain stores and supermarkets, an air curtain cabinet plays a crucial role in maintaining freshness and increasing sales. A well-arranged display not only keeps fruits at the ideal temperature but also attracts customers with its clean and organized appearance.

1. Keep the Cabinet Clean and Well-Organized

The first impression matters. If your air curtain cabinet looks messy or has stains, customers are less likely to buy. Always group fruits by type, color, price, or quality level, and keep the layout neat and consistent.
Product labels and price tags should face customers clearly. You can adjust the arrangement according to seasonal demand or promotional campaigns to maintain freshness and visual appeal.

2. Maintain Freshness Through Regular Sorting

Regularly check the condition of your fruits and replace any that appear spoiled or bruised. Clean the display shelves, decorations, and promotional materials often to keep the cabinet spotless.
This not only ensures hygiene but also keeps the display vibrant, making customers more willing to choose your store’s products.

3. Use Eye-Level Placement to Attract Customers

The most effective display height is between the customer’s eyes and chest — known as the “golden display zone.” Use this area for your most popular or visually appealing fruits to catch attention quickly.
Smaller or less noticeable items can be grouped together in volume to create visual impact. You can also enhance the sense of abundance by placing a mirror at the back of the air curtain cabinet, making the display appear richer and fuller.

4. Create a Visually Engaging Layout

Instead of placing fruits randomly, design your display with visual flow in mind. For example, arrange fruits in color gradients — from bright yellows to deep reds — to guide the shopper’s eye naturally across the cabinet.
Add small decorative elements, such as soft lighting or clear signage, to highlight freshness and texture.

Conclusion

A well-organized air curtain cabinet not only preserves the freshness of fruits but also creates an inviting atmosphere that encourages more purchases. By keeping your display clean, strategically placing products, and maintaining visual balance, you can turn your refrigerated display into a silent salesperson — boosting both appeal and revenue.